The Low Budget Airline Jetstar Asia Airways Tourism Essay Essay Example

The Low Budget Airline Jetstar Asia Airways Tourism Essay Paper Jetstar Asia Airways is a low-priced budget air hose operating in the Southeast Asiatic part. It is founded by its female parent company Australia s Qantas Airways in 2003. Unlike Jetstar in Australia, Jetstar Asia is bulk Singapore in which a Singapore investing company, Temasek Holdings Limited holds 19 per cent of portions, two Singaporean business communities possess 32 per centum, and the staying 49 per cent of portions belongs to Qantas Group. The company is known as an air hose to offer low menus, all twenty-four hours and every twenty-four hours to South East Asia clients. It has received several valuable awards, such as Best Brand Experience for Low Cost Carrier ( 2006 ) , Best Low Cost Airline, Southeast Asia and Asia ( 2006, 2008 ) , Top 10 Airlines by Passenger Carriage ( 2006, 2007 ) , Best Asiatic Low-Cost Carrier ( 2006, 2007 ) . The first Jetstar Asia Airways flight took off for Hong Kong on December 13, 2004. Jetstar Asia and Valuair Airways Limited were me rged on July 22, 2005 ( Jetstar, neodymium ) . We will write a custom essay sample on The Low Budget Airline Jetstar Asia Airways Tourism Essay specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on The Low Budget Airline Jetstar Asia Airways Tourism Essay specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on The Low Budget Airline Jetstar Asia Airways Tourism Essay specifically for you FOR ONLY $16.38 $13.9/page Hire Writer With a fleet of seven A320 aircrafts, Jetstar Asia now offers up to 126 hebdomadal flights from Singapore to 17 finishs in 10 Asiatic states. It is be aftering to increase capacity by more three A320 aircrafts by early following twelvemonth and add finishs in India and China. This selling survey aims to supply the Jetstar Asia Airways current selling environment. It will analyze SWOT every bit good as PESTEL to do clearly internal and external selling environment. The study besides discuss about the current market program of Jetstar Asia Airways. From the audit procedure, recommendations will come out for bettering Jetstar Asia Airways selling public presentation in bing competitory air power environment. II. Background Today, planetary air power industry has been divided into three major classs ( Lelieur, 2003 ) . The first class consists of big web bearers, such as United Airlines, American Airlines, and Delta in the United States ; Air France, British Airway, Lufthansa in Europe. The 2nd 1 is the in-between size bearers such as KLM and SAS in Europe. The concluding class is the low cost bearers, such as Jet Blue, Westjet in North America ; Virgin Blue and Australian Airlines in Australia ; Ryanair, EasyJet, and Air Berlin in Europe ; Air Asia, Oasis Hong Kong Airline, Jetsatr Asia Airway, and Tiger Airway in Asia Pacific. Harmonizing to Weiss ( 2008, p.84 ) , Low-cost bearers, besides known as a no frills or price reduction air hoses, offers low menus in exchange for extinguishing many traditional riders services. These air hoses have a lower cost constructions than rivals. They frequently operate a individual rider category and fleet, cut downing preparation and service costs . In recent old ages, the low-priced bearers ( LLCs ) phenomenon has become more popular in air power industry. The low cost air hose concern has experienced surprising growing in term of riders carried and aircraft ordered. LLCs are likely to maintain their monetary value down exhaustively on-line engagement every bit good as supplying the minimal degree of onboard services. They can be seen as a new large success in the universe air hose industry. Harmonizing to OAG s Quarterly Airline Traffic Statistics ( 2007 ) , low cost international flights have increased 20 % twelvemonth by twelvemonth. Asia Pacific witnessed a dramatic growing in low cost sector, with an addition from 3,900 flights and 600,000 seats in 2001 to 61,000 flights and 9.2 million seats in 2007 ( Abacus, 2008 ) . The Asia Pacific low cost market now has accounted for 12 % of all flights and all seats. Many Asiatic states such as Singapore, Malaysia, India has opened up LCCs to attractive a big figure of riders. As an avowal about Jetstar Airways chance, Geoff Dixon, CEO of Qantas Airways Ltd said: We re really confident about the timing of the launch of this air hose. I do nt cognize where other air hoses will stop up but I can guarantee you Jetstar Asia will be about in four old ages clip and will be profitable, so Temasek and our other investors can be confident. ( 2004 ) . Jetstar Asia has announced its gross increases 20 % for the twelvemonth ended 31 March 2008 ( Jetstar, neodymium ) . These proves that low menus has become attract more travelers. The outlook of Jetstar Asia Airways about the universe s largest possible air power market is coming true. 2.2 PEST analysis Plague analysis is a common tool for analyzing an administration s macro-environment to place those factors that might increase the possible for crisis. ( Elliott, Swartz and Herbane, 2002 ) . These include political, economic, societal and technological factors and the analysis examines the impact of each of them on the concern. 2.2.1 Political factors On the August 09, 1965, Singapore left Malaysia Federation and became crowned head, democratic and independent state. In 1967, Singapore, Indonesia, Malaysia, the Philippines and Thailand established the Association of Southeast Asiatic Nations ( Asnic, neodymium ) . From 1970 Singapore is considered as a political stableness state. It has become the comfortable state with a widespread web of trading links. So far, Singapore political stableness has leaded to a high rate of economic growing. As one of Asia most stable economic sciences, many Singapore companies have developed good. Singapore economic has been developing services industries such as wealth direction and touristry, air power industry. Singaporean air hose industry plays a cardinal function in Singaporean economic system. It now includes mainstream Singapore Airlines and two low cost air hoses Tiger Airways and Jetstar Asia Airways. However, September 11th terrorist onslaught event in United States caused important fal ling in going. Besides, the political instability in South East Asia part, such as Thailand, Indonesia, and Malaysia influenced negatively on air power industry in Asia countries. 2.2.2 Economic factors The economic environment consists of factors that affect consumer buying power and disbursement forms . ( Kotler and Armstrong, 2009, p103 ) . These undermentioned analyses will demo how economic factors have an consequence on air power industry. In recent old ages, planetary economic crisis has pushed the trade-service dependent states into worst recession. The universe travel market has besides been affected in this crisis. Harmonizing to International Air Transport Association, due to economic recession, the planetary rider traffic will diminish by 3 % in 2009 and non turning above 4 % until 2011 ( IATA, 2008 ) . Another major factor effects strongly on air hose market, particularly budget air hoses, that is the addition in fuel monetary value. From 2004, the oil monetary value rush was a consequence of three chief factors: increased demand, a little planetary surplus of production capableness, and the fright of supply break. The fuel cost addition caused of 36 % rise of air hose operating costs in 2008. The deathly combination of falling demand and high oil monetary values made a dip of air power industry s profitableness, about losingss of US $ 10.4 billion in 2008. At the same twelvemonth, Asia Pacific air hose industry incurred losingss US $ 300 million ( IATA, 2009 ) . 2.2.3 Social factors Tendencies in societal factors are important constituent of the PEST analysis for air hose industry. Firstly, some factors such as advanced medical commissariats and low ratio at birth have allowed people to populate longer. The mean age of the population has been increasing steadily. Therefore, the merchandises that air hoses offer refering to older and handicapped riders who need aid at airdromes. Besides, traditional household construction has been altering in today modern society. The addition of divorce rate every bit good as figure of one-parent household has become modern-day tendency that travel industry has to make to suit. They can be promotional and merchandise planning policies, which offer to those who are singles or one-parent household. Furthermore, the alterations in the occupation market have impacts for air hose selling policies. Due to work force per unit areas, executives frequently have to do a day-return trip alternatively of two yearss. This has become more of import for short-haul markets. 2.2.4 Technology factors As an advanced engineering, Internet now plays an of import function in air hoses industry. All air hoses have web sites that allow clients to book air ticket online. In doing reserve, clients can besides choose their place. Use of cyberspace in air power industry brings benefits for both air hoses and riders based on cost economy. The application of Simplifying the Business ( StB ) undertaking in about air hoses brings non merely convenience to consumers but besides lower costs to air hoses industry. The undertaking includes electronic-ticketing, Common-Use Self-Service booths, and bar-coded embarkation base on ballss ( BCBP ) . BCBP can be accessed through web sites, booth, and a check-in desk. It will extinguish magnetic-stripe embarkation base on ballss in close hereafter. With PEST analysis as above, selling environment of Jetstar Asia Airways has merely evaluated to see how the company operates in the today altering environment. III. External analysis 1. Micro-environment ( app 1,200 words ) Description of the market Rivals analysis Market size, location, growing and chances Government engagement in the market place 2. Macro-environment 2.1 SWOT analysis A SWOT analysis is an in-depth scrutiny of cardinal factors that are internal ( strengths and failings ) and external ( chances and menaces ) to a concern ( Pinson, 2008, p.33 ) . Strengths are internal capablenesss that may assist a company make its objects. Failings are internal restrictions that may interfere with a company s ability to accomplish its objects. Opportunities are external factors that the company may be able to work to its advantages. Menaces are current external factors that may dispute the company s public presentation. ( Kotler and Armstrong, 2009, p.78 ) . SWOT analysis helps a concern to concentrate on those countries that present the greatest chances and those competences in which it is strongest. That concern look into ways to decrease its failings, develop schemes to get the better of menaces. The undermentioned analysis focuses on Jetstar Asia s SWOT. SWOT ANALYSIS OF JETSTAR ASIA AIRWAYS Internal Strengths Failings Flexible ticket monetary value construction Growth in market portion One type of aircraft Performance Narrow flight finishs. Limited fleet. External Opportunities Menaces Strengthen competitory capableness. Addition in short-haul traveling. Growth in Singapore touristry Addition of fuel monetary value Unpredictable catastrophe factors Swine grippe spread Customers belief. 2.1.1 Strengths Flexible ticket monetary value construction: Jetstar Asia Airways has applied flexible ticket monetary value construction that allows clients can take any sort of ticket, depending on clients demand. Customers can buy which ticket with or without baggage. By this application, Jetstar Asia Airways desires to run into clients diversified demands. Growth in market portion: The Company is traveling to establish its first service into China on December 16, 2009 ( BusinessWeek, 2009 ) . After that, it will offer new finish in India. Furthermore, with 3 extra A320 aircrafts, it will spread out its current capacity by 46 per cent by establishing twice daily services on the Singapore-Phuket path. One type of aircraft: Thankss to working one type of aircraft Airbus A320- Jetstar Asia Airways can salvage cost of fuel ingestion, cost of keeping other aircrafts and cut down cost of staff preparation, taking to take down operation cost. As a consequence, Jetstar Asia Airways can do up competitory advantage to entice more clients by offering low ticket monetary value. Performance: One of the most of import factors impacting clients pick in air hose industry is on-time public presentation. Understand this ; Jetstar has used the computerised Aircraft Communication Addressing and Reporting System ( ACARS ) to guarantee the truth of going clip and arrival clip. In 2008 and 2009, Jetstar s on-time public presentation ever achieved from 92 % to 98 % ( Jetstar, neodymium ) . 2.1.2 Failings Narrow flight finishs: So far, Jetstar Asia Airways has merely exploited its aeronautic paths to 17 finishs across 10 states in Asia Pacific ( Jetstar, neodymium ) . Meanwhile, Tiger Airways has runing with 27 finishs, and Asia Airways has 50 finishs. This can be seen failings of Jetstar Asia in air power competition to achieve clients. Limited fleet: Due to the limited fleet of seven A320 aircrafts, Jetstar Asia Airways has some troubles in spread outing its market portion to new finishs. 2.1.3 Opportunities Jetstar Asia Airways has focused on non merely single riders but besides concern travelers. It has set up several sorts of privilege services for concern travelers to increase figure of riders twelvemonth by twelvemonth. From merely 50 houses in 2004, now Jetstar has 400 corporations going with it ( Baoying, 2009 ) . More and more concerns, even transnational companies, are likely to take low cost air hoses to salvage their concern cost that create possible low cost market for Jetstar Asia Airways and other air hoses. Besides, tendency of short-haul traveling is increasing in figure of Asiatic tourers ; alternatively of long-haul vacations because it enables Asiatic people travel more on a regular basis in twelvemonth. Concentrating on these topics, Jetstar Asia will catch more chances to spread out its market portion. In add-on to this, in Singapore, two incorporate resorts the Marina Bay Sands and Resorts World Sentosa will be opened in 2010. At that clip, figure of traveler visi ts Singapore will increase dramatically. There will be about 15 million visitants coming to Singapore ( integratedresort, neodymium ) . Such general tendencies as mentioned above will convey chance for Singapore air hose industry, including budget air hoses and mainstream air hoses. 2.1.4 Menaces The addition in fuel monetary value over the past few old ages has bad affected on sustainable growing of Jetstar Asia Airways and air power industry. This can be seen an inexplicit menaces to profitableness of air hoses. Furthermore, the spread swine grippe in many parts has affected significantly on air hose going due to the dramatic lessening of travelers. Unpredictable accidents that come from bad conditions or proficient jobs are besides menaces to air hoses. Passengers may waver in taking between budget air hoses and mainstream air hoses because of the safety in budget air hoses. This menace may veto impact on gross revenues of Jetstar Asia. Recommendation Presents, Asian air hoses industry is acquiring more ferociously competitory between budget air hoses and traditional full services air hoses. Furthermore, competition among the outgrowth of Asiatic budget air hoses, such as Air Asia, Tiger Airways and Jetstar Asia has besides become intensely. In order to better the company s selling public presentation, we suggest some recommendations based on SWOT analysis above and consequences collected from an interview with people who are refering about air hoses market. First, we suggest Jetstar Asia should plan a client driven selling scheme to place its mark market. Its market cleavage includes clients those who normally travel on short draw trips and can non afford mean international tickets. Then the company should construct profitable client relationships based on topics: travelers for leisure, business communities and pupils. Understanding who its clients are, the company will construct client relationship to fulfill their demands. In add-on to this, the consequences from questioning reflect the company s convenience and services are non excessively high, merely over 50 % of respondents think that it is just. In order to capture value from clients and ain client trueness, in its selling schemes, the company needs to construct the right relationship with right clients and make client delectation. The company should beef up clients belief that lower monetary value does non intend bad services. Besides, Jetstar Asia should develop effectual advertisement scheme to consolidate their trade name name through mass media. Furthermore, limited fleet and flight finishs caused limitation in enlargement market place every bit good as pulling mark clients. Therefore, we recommend the company to use competitory schemes. The company should transport out non merely protect its current market portions but besides increase it farther. Books Weiss, J.W. ( 2008 ) Business Ethical motives: A Stakeholder and Issues Management Approach, Cengage Learning, New York. Lelieur, I. ( 2003 ) Law and policy of significant ownership and effectual control of air hoses Prospects for alteration, Ashgate Publishing, Hampshire. Pinson, L.J. ( 2008 ) Anatomy of a concern program: the bit-by-bit usher to constructing a concern and procuring your company hereafter, Out of your mindaˆÂ ¦and into the market place, California. Kotler, P and Amstrong, G ( 2009 ) Principles of Marketing, Pearson, New Jersey. A Elliott, D. , Swartz, E. and Herbane, B ( 2002 ) Business continuity direction: a crisis direction attack, Routledge, London Web sites Abacus ( 2008 ) The Year of the Resourceful A ; Enterprising Rat, accessed September 06, 2009, hypertext transfer protocol: //www.abacus.com.sg BusinessWeek ( 2009 ) Jetstar Airways Pty Ltd, accessed September 06, 2009, hypertext transfer protocol: //investing.businessweek.com/research/stocks/private/snapshot.asp? privcapId=10917341 A ; goback=.cps_1247149767187_1 Baoying, Ng. ( 2009 ) Jetstar Asia expands fleet and paths to maintain up with competition, accessed September 06, 2009, hypertext transfer protocol: //www.channelnewsasia.com/stories/singaporebusinessnews/view/450077/1/.html integratedresort ( nd ) Singapore Integrated Resorts, accessed September 06, 2009, hypertext transfer protocol: //integratedresorts.com.sg/ jetstar ( neodymium ) News, accessed September 06, 2009, hypertext transfer protocol: //www.jetstar.com/sg/en/about-us/news.aspx # SinApr16b Asnic ( neodymium ) Singapore history, accessed September 06, 2009, hypertext transfer protocol: //asnic.utexas.edu/asnic/countries/singapore/Singapore-History.html IATA ( 2008 ) IATA Economic briefing-The impact of recession on air traffic volumes, accessed September 07, 2009, hypertext transfer protocol: //www.iata.org/NR/rdonlyres/7E25AD13-E0AD-4166-ABD8-CFA192D51AB4/0/IATA_Economics_Briefing_Impact_of_Recession_Dec08.pdf IATA ( 2009 ) Annual study 2009, accessed September 07, 2009, hypertext transfer protocol: //www.iata.org/nr/rdonlyres/a33bc4b3-431b-4690-be6d-6788900c8ae3/0/iataannualreport2009.pdf Primary Resource Interview We have conducted market research by an interview with clients of Jetstar Asia and non-clients at Changi Airport to happen replies so develop selling scheme for Jetstar Asia. We would be grateful if you could help our group by finishing our questionnaires, which will supply utile information to us. Personal information 1. Sexual activity: a-? Male a-? Female 2. Age scope: a-?18-25 a-? 26-30 a-? 31-40 a-? 41-50 a-? 51-60 3. Occupation: _______________ A. Questionnaires 1. Which air hose with do you normally wing? a-? Mainstream air hoses a-? Budget airlines a-? Never 2. Which budget air hose with do you normally wing? a-? Jetstar Asia a-? Tiger Airways a-? Air Asia a-? Others ____________ 3. What concerns you most when you think of taking the budget air hose? a-? Money a-? Service a-? Convenience a-? Others ____________ 4. Which beginning lead you know Jetstar Asia? a-? Newspapers a-? Internet a-? Friends a-? Others ____________ 5. What is the intent of your trip? a-? Leisure a-? Business a-? Study a-? Others 6. How would you rate Jetstar Asia in footings of service? a-? Poor a-? Fair a-? Good a-? Excellent 7. How would you rate Jetstar Asia in footings of convenience? a-? Poor a-? Fair a-? Good a-? Excellent 8. What do you believe about Jetstar Asia s ticket monetary value comparing to other budget air hoses? a-? High a-? Reasonable a-? Low Thank you really much for taking the clip to reply these inquiries. B. Answers from appraising Question 1: For this inquiry, the consequences show that riders of budget air hoses are lower than that of mainstream air hoses, 27 % compared to 69 % . It means that budget air power s market portion is little. 4 % of the respondents have neer been on plane. Question 2: Reacting this inquiry, outcomes indicate out that Jetstar Asia rank at 3rd place behind Tiger Airways and Air Asia, with 23 % whereas Tiger Airways and Air Asia are 31 % and 42 % severally. 4 % of the replies flew with other air hoses. It should be recommended that Jetstar Asia need more effectual selling scheme to heighten the competitory capacity. Question 3: The consequence illustrate that the most clients concern when they choose budget air hoses is salvaging money, with 69 % of the respondents. Service standards and convenient standards rank the 2nd and the 3rd pick, with 16 % and 13 % severally. 2 % of the replies chose budget air hoses chiefly because attach toing with friends. Question 4: 41 % of the replies show that they knew Jetstar Asia through Internet. Newspapers, Friends and Others are ordered by 27 % , 25 % and 7 % severally. Question 5: For intent of concern, 31 % of the respondents take this consequence. 44 % of the replies show that their trip for leisure. For analyzing intent is 19 % , other intent is 6 % , such as wellness attention, sing old friends. Therefore, Jetstar Asia should concentrate on mark clients who are travelers in order to hike up its gross revenues. Besides it should pay attending to possible client section, including business communities and pupils. Question 6: In term of services, 53 % of respondents explained that they considered Jetstar Asia s services are sensible and acceptable. In contrast, 8 % of interviewees admitted poverty of service. Good standards and first-class standards are appraised by 25 % and 14 % severally. Question 7: Similarly, 51 % of interviewees illustrated that they evaluated convenience is just. 23 % of the replies think that convenience offered by Jetstar Asia is good whilst 15 % of them considered it as first-class. Staying 11 % of respondents are non pleased with Jetstar Asia convenience as they think it is hapless. Question 8: What do you believe about ticket monetary value of Jetstar Asia comparing to other budget air hoses? 64 % of them think that ticket monetary value offered by Jetstar Asia is sensible. 29 % of them believe that is low. Merely 7 % of the replies claim its monetary value is high.

How To Attract Girls Essays - Education, Euthenics, Education Reform

How To Attract Girls Essays - Education, Euthenics, Education Reform How To Attract Girls Sometimes girls and boys seem to avoid the company of one another, but finally everyone find something common in each other and fall in love at least once. Actually You are just afraid of making serious relationship, because You do not know what the girl thinks and feels about you. In general the first time is always more complex. The men are so confused about what women think about them that it can create some obsessions. It can lower Your self-esteem. Do not let it happen! Despite of the difficulties it is exciting and anxious process. It will be hard to get someone's love. In return You will feel like a bird flying, everything will sing around and your heart will jump inside when You see that You have taken a liking to her. How do You see that!? She will smile, laugh after every your silly joke and hesitate to look into your eyes. If she will not, she is not fallen in love. Let's imagine the calling to someone for the first date. Probably you are nervous and afraid of her refusal. Who makes the first step have to be brave and known that everybody have to do it some day. You have to know the Estonian proverb, The brave beginning is a half of victory. For Your better feeling You may invent some reason for calling. For example ask something about a homework, but do not seem to her as a foolish. First of all you have to insist in your mind that you are like every other boy. Everyone have something interesting and attractive which can put the girls to lose their heads. Perhaps You are funny speaker or good listener. In the last case You have to give many questions to get her meet with You. You have to realize your best sides of character and use them in calling. Do not be selfish, at least in the first time. Next, You have to be prepared to lose - do not except your failure and do not give up after it. People are learning from mistakes. Now let's go to call. Oh, Your voice and the style of communicating have to be something different from talking with friends! Do not use a foul language. First of all You have to be very polite in communicating with her parents in the case they take a phone. You could introduce yourself and ask for her with the official and calm voice, Good afternoon, I am Bobby Dolt and I would like to speak with Ann Smith. Is she home at home now?. You have a time to relax and forget about all Your weaknesses. Now She probably comes. It will be better if You create the image of ladies' man and chatty boy and mix their a little bit sexual appetite. But do not overstrain with that stuff. Now she is saying, Helllooo and You will show the manliness and other skills You have learned. Your voice must be soft, easygoing, but dynamic. It means not boring. Hey, If You feel yourself in a right way forget about Your homework! Let Your inspiration to fly. Do not disturb her for a few hours. Be in short. You just have to invite her somewhere. Please do not make some terrible noises like in car crush or the water falling in bathroom. In the case You cannot exist without them You can sing like birds do. Do not say her such things like, What the hell are You doing their? Or What a horrible voice You have by phone!. I remain You that You had a goal to create some friendship. Follow my advises and You can get Cindy Crawford to Your callers. If You are good reader and smart boy You have to go through it and You might see her next time in the theater, cinema or night club. You will be well done if during the next meeting she will be merry and kind with You. Your relationships depend mostly on Your communication in the first few weeks. It does not mean that later You can turn into a rude imp. Actually all people have to relate toward each other in a polite manner and do not hold anger in their hearts. Always take a stand to others like You want them to attitude toward You.

Biography of Nikki Giovanni Essay

Biography of Nikki Giovanni Essay Nikki Giovanni was born in Knoxville, Tennessee, on June 7, 1943.Giovanni is the youngest oftwosisters, spent her childhood with her parents older sister Gary. Shortly after her birth, the family moved first to Woodlawn,Ohio, then to Wyoming, Ohio, and ultimately to the black community of Lincoln Heights, Ohio.In 1960, enrolled early at Fisk University, a prestigious, all-black college in Nashville, Tennessee.After receiving her bachelor of arts degree in 1967, she organized the Black Arts Festival in Cincinnati before entering graduate school at the University of Pennsylvania and Columbia University. In 1969, Giovanni took a teaching position at Rutgers University. That year she also gave birth to her son, Thomas. Giovannis work shifted focus after the birth of her son and she made several recordings of her poetry. After her sons birth, Giovanni rearranged her priorities around him and has stated that she would give her life for him. Nikki Giovanni is a well known African-American poet and a civil rights activist.Giovannis poetry expresses strong racial pride and respect for family. Thecivil rightsandBlack powermovements inspired her early poetry that was collected inBlack Feeling, Black Talk(1967),Black Judgement(1968), andReCreation(1970). Giovannis first published volumes of poetry grew out of her response to the assassinations of such figures as Martin Luther King, Jr., Malcolm X, Medgar Evers, and Robert Kennedy, and the need she saw to raise awareness of the rights of black people. Nikki Giovanni accomplished many things,Keys to more than two dozen American cities, including New York, Miami, Los Angeles, and New Orleans, American Book Award, The Rosa Parks Woman of Courage Award, first recipient, and others as well.Giovanni has received numerous awards and accolades for her work including multiple NAACP Image Awards, the Langston Hughes Award for Distinguished Contributions to Arts and Letters and many more. Giovanni has been known for many of her poem s. For exampleLove is, Choices, You came, too and Life cycles,many more. Many of Giovannis poems were about life and her life. Giovannis poems were inspired by her family, but especially her grandmother which has been a great influence for writing her poems and being a civil rights activist. Giovanni is currently working at the University Professor atVirginia Tech.In 2007, TheVirginia Tech shooting occurred andshe delivered a chant-poem at a memorial for the shooting victims.

Who is profiling for Essay Example | Topics and Well Written Essays - 1000 words

Who is profiling for - Essay Example In â€Å"The Violent Kid Profile,† Mary Lord claims that the new method being used to detect violence from unpredictable students will take over the student dignity of millions of students at school. She feels profiling is wrong and is a form of offender, and she also believes that it goes against the Bill of Rights as well. Thus, some students unintentionally suffer the profiling they have no control over. In general, I agree with Mary Lord who claims that profiling has negative effects on students at high school. Those negative impacts are further discussed in this paper with specific reference to Mary Lord’s article â€Å"The Violent Kid Profile†. However, the paper does not aim to provide biased information but is designed to present both positives and negatives of profiling. One of the most crucial criticisms against profiling involves the uncertainty about the causes of the problem behavior that a teenager demonstrates. This is the weakness of profiling that it lacks exposing the actual reason behind a problem behavior and accepts the behavior as an intentional, violent act. The fact that the profiled actions might just be the similar actions performed by other teenagers in the same situation and with the same capacity is ignored! Certain actions are logical to be expected on the basis of reasonableness and situation. Lord points out that some profiles apply equivocal standards to evaluate students behaviors and provide vague standards to include students in the list of those having problems, anxiety abd related issues. She quotes Kevin Dwyer president of the National Association of school Psychologists, who describes some of these profiled behaviors as, â€Å"Listens to songs that promote violence... Appears to be an average student....Isolated... Dr ess sloppily† (Para 6). The behaviors mentioned by Kevin Dwyer are too normal to be observed in the new generation. Therefore, adding such standards to

Private Enterprise Essay Example | Topics and Well Written Essays - 1250 words

Private Enterprise - Essay Example Many private enterprises partner with the Department of Homeland Security to make sure that mitigation of threats is achieved as well as to defend themselves against threats. The same department is responsible for minimizing risks like terrorism attacks. Department of Homeland Security maximizes the ability where they are able to strongly respond to terrorist who attack the states or local governments (Kamien, 2006). Additionally, the department is concerned with prevention of disasters that may occur. Through the effort that is provided by the Department of Homeland Security, strong foundations with other department that are concerned with security matters are able to protect communities in the entire United States. Additionally, terrorism and treats of all kinds are minimized for the purpose of safeguarding the key rights of all the United States residents. Since the private sector in the United States operates approximately 85% of Critical Infrastructure and Key Resources (CIKR), this makes the Department of Homeland Security to engage measures to safeguard the infrastructure and resources that are owned by private sector. In addition, the protection of critical infrastructure is the work of the government and other security agencies. This ensures that CIKR are safeguarded so that the public and private sector may partner together thus making the economy to be stable. When the partnership is effective, collaboration is achieved where the Office of Infrastructure Protection (IP) is concerned with all the critical infrastructure and key resources. The department of the Infrastructure Protection (IP) will have to play a role where effort to reduce the risk of destruction or threat to the sector is emphasized through Critical Infrastructure Protection Program since it is the country’s most productive sector (Bullock and Haddow, 201 2). To protect the private sector, government

Juvenile Court Characteristics Essay Example for Free

Juvenile Court Characteristics Essay

Ben Franklin :: essays research papers

There was a man named Josiah Franklin. He owned a candle and soap shop in Boston, Massachusetts. The sign for the shop was shaped like a blue ball. Josiah had children, but there were often not living at home. Josiah invited guests to his home to talk and teach his children, but the guests were not aware that they were invited to teach the Franklin children. Both Josiah and his wife felt strongly about educating their children; they took their childrens' education very seriously. Benjamin, one of their children, always listened to the guests; he was a very bright child. Benjamin taught himself to read when he was only five years old. His parents wished that they could send Ben to school, but they were very poor. Once three very important men visited Josiah and told him of a new law which said that children must attend school. Josiah sent Ben to the Boston Latin School because the only expenses were books and fire wood. At the Latin School all the children were expected to learn fables by heart. The fables had lessons which the school master thought was an important part of learning. Ben's best friend's name was Nathan. Ben helped Nathan learn the fable "The Wolf and the Kid", while Ben learned "The Dog and his Shadow". At the time of the recital of the fables the school master said, "and Ben will recite "The Wolf and the Kid", which was Nathan's fable. Ben thought, "If I say that it is Nathan's fable, then the school master will get into trouble. If I recite the fable, then Nathan will get into trouble." Ben did nothing; he simply stood there looking up into the sky. Everyone said that Ben was lazy and that he could not even learn one fable. Josia h Franklin stood up and explained his son's behavior and the school master was very embarrassed. Josiah and Nathan's father both took their sons to the Writing School. Ben was good in every subject except math. An example of the type of math that Ben had trouble with is; 848 plus 262 equals 101010. Poor Ben would get a zero but his teacher would not explain the math to him. Ben loved science and frequently did experiments. His first experiment was paddles to make him swim faster. When he tried his newly invented paddles he found that although he could swim faster the paddles hurt his wrists.

Assess Reasons

Assess the reasons why Thatcher's economic policies were controversial There is little which unites Thatcher's passionate supporters, and equally passionate critics. However, both camps would agree that she was, without question, one of the most controversial prime ministers the UK has seen, and her economic policies were at the heart of that controversy. She instituted an economic revolution in the KICK, bringing the post-war consensus to a crashing halt, and replacing it with a free-market ideology which remains in place today.So there is surprisingly little controversy over whether she was successful in implementing her policies, but rather the controversy is whether her economic policy successes were either necessary or desirable. There is no answer to this conundrum, as any answer must be dependent upon the values of the beholder. All of her individual policies, such as monetarism, prevarication, and trade union reform, generated their own controversies, but perhaps the greatest controversy was over the sort of nation which those reforms created.The first, and perhaps most controversial, economic policy Thatcher imposed was monetarism. This theory, described as â€Å"crazy† by revises Tory Chancellor, Reginald Maudlin, envisaged controlling inflation through restricting the money supply, and Thatcher moved quickly in her first term to implement it, through a squeeze on public spending and an increase in interest rates to a high of 17% to restrict borrowing. The first controversy was whether monetarism even worked. Supporters argued that it was responsible for bringing inflation down from 19% in 1979, to 5% in 1983.Opponents, on the other hand, argued that this had more to do with the descent of the UK economy into recession during Thatcher's first term, and a crease in the price of oil following the Iranian revolution in 1979. Perhaps a clue as to the correct answer can be found in Thatcher's quiet abandonment of any attempts to control the money su pply early in her second term. Nevertheless, almost irrespective of whether monetarism directly lowered inflation, what is not in dispute is that it did cause a rapid growth in unemployment, from 5. 7% in 1979 to 13% in 1982.As unemployment topped mm, higher than at any time since the great depression of the sass, riots broke out in major cities, with particularly severe violence in Text and Britton. The depth of the controversy over the economic choices Thatcher was making can be illustrated not only by burning barricades in the inner cities, but also by the arguments within her own Cabinet, with the â€Å"wets†, led by Jim Prior, urging her to change course. Ultimately, the most significant controversy over monetarism was that all governments since the war had seen the maintenance of full employment as their primary economic policy goal.Thatcher saw unemployment, even mass unemployment, as a price worth paying for controlling inflation, which she saw as a greater evil. The fact that monetarism inspired riots, furious public opposition, and internal dissent, might imply that it was the most controversial of her economic policies. Nevertheless, even after the abandonment of monetarism, Thatcher's next flagship economic policy was to inspire yet more controversy : the crushing of the trade unions.Thatcher saw the Unions as â€Å"the enemy within†, and blamed them for the defeat of the last Conservative government in 1974. Again breaking with the post-war consensus, she saw trade unions not as partners to work as part of a troika with Government and employers, UT as implacable foes of the free-market. She gambled that the Winter of Discontent had undermined support for unions, and set out to destroy their influence. First she passed three Employment Acts in 1 980, 1 982 and 1 984, and then she defeated both the miners and the print-workers in their respective strikes.Even her opponents would concede that she was extremely successful in achieving he r goals, as union membership fell from 50% of the workforce in 1979 to less than 35% in 1 990, while strike days lost fell from 29. Mm in 1979 to 1 -mm in 1990. However, it was those goals which ere controversial, and again, that controversy was based on different views Of what a Government's priority should be. Other post-War Governments had accepted the concept that improving terms and conditions, and seeking to obtain increases in real wages for employees, was a desirable goal.Thatcher and her supporters, however, took the view that such aims were impediments to the functioning of a free-market, in which employers could only compete effectively if they had the right to hire and fire at will, and if employees could be forced to accept lower wages and less secure terms and notations. If previous Governments had seen their role as a neutral arbiter between workers and managers, Thatcher placed the government very firmly behind managers and owners of businesses, while arguing that th is was also in the interests of employees.At the time, the controversy centered on the immediate struggles of the Miners' Strike and the Yapping Dispute, with whole communities in mining areas laid waste. However, perhaps the real controversy is over the impact of the policy in the longer term. Thatcher's supporters argue that breaking the unions led to more efficient businesses, deter able to compete in the global marketplace, and point to such evidence as in increase in growth rates from an average of 1. % in the period 1950-79, to 2. 1% in 1979-90. The opposing argument, however, is that while the GAP of the UK rose by 108% in the thirty years after Thatcher's election, the proportion of GAP paid in wages has declined from 65% to less than 50%, with a far higher proportion of GAP going to the wealthiest in society through non-wage income such as dividends and bonuses.

Bruces 10 Principles Essay

Discuss how Bruce’s (2005) Ten Principles of Early Childhood Practise have influenced the Core Value Statements for the Early Childhood Care and Education Sector in Ireland. This essay is going to discuss the main links between Tina Bruce’s Ten Bedrock Principles and the core value statement for the early childhood education sector in Ireland. I have chosen three of Tina Bruce’s principles to look at. This essay is going to show how these have influenced three of the core values for the early childhood education sector. In Bruce’s bedrock principles, the first of the ten states: â€Å"The best way to prepare children for their adult life is to give them what they need as children.† The core value statement for early childhood care and education states that, â€Å"Childhood in its own right.† Looking at both statements it can be seen how Bruce has influenced the core value statement. In Bruce’s, all three pioneers of early childhood practise Frobel, Montessori and Steiner say that childhood should not just be used for children simply to get ready for adult life. All three believed that childhood is important in its own right. â€Å"Childhood is a state to be protected and allowed develop without damage in a specially prepared environment.†(Bruce pp18) Childhood is a period when the basic fundamentals of life are introduced. Bruner used a spiral curriculum to teach children the basic of things that could be thought in more depth when the child is older. Bruner stressed that the early childhood practitioner should be preparing children for later learning and knowledge. Childhood is a stage in its own right but it also provides a foundation of knowledge for children to build upon and enter adulthood well prepared. Number four of Bruce’s principles is  Ã¢â‚¬Å"Children learn best when they are given appropriate responsibility, allowed to experiment, make errors, decisions and choices, and are respected autonomous learners. This is repeated in the core values: â€Å"Experiences and activities which support learning and allow children to actively explore, to experience, to make choices and decisions and to share  in the learning process.†Ã‚  Both statements think the child should be seen as an active learner. Children should be encouraged to explore their environment and experiment with objects. Children should also be encouraged to make decisions and share the responsibility of the learning process. â€Å"Frobel, Montessori and Steiner agreed that children are self- motivating. There is no need for adults to find ways of motivating them.† (Bruce pp22) Montessori saw the importance of self direction in children. She used a prepared environment to encourage self chosen tasks. Piaget believed that children should have self regulation in their own learning. As children explore what they already know and can then use what they know to help understand something new. Children should be allowed initiated learning at times and other times the learning should be adult led. The job of the early childhood practitioner is to know when a child is struggling and to give them some help. The early childhood practitioner should be mindful not to take over the situation entirely. Principle: Relationships with other people (both adults and children) are of central importance in a child’s life, influencing emotional and social well being. Core Value: Values parents, guardians and family as the child’s primary source of well being. In comparison there is little difference in the principle and core value they both see relationships with other people of importance to the child’s well being. Steiner saw the importance of interaction with other adults and children because the child takes in the moral atmosphere gave out by these people. Mothers were the first educators in a child’s life in Froebel’s eyes. He believed children first learned in the home then school. He saw adults as helpers in children’s learning unlike Montessori, who saw adults including parents as a threat to children’s freedom. Frobel also saw the wider community as helping the child’s well being. The interaction with other children by playing helps the child’s state of well being by allowing them to develop physically, intellectually, emotionally, socially and morally. This essay has looked at how Tina Bruce’s Ten Bedrock Principles have influenced the core value statements in Ireland. It has shown that even though the wording may differ in both, they both see the child as being an active learner and having the right to make decisions and errors. All learning in the early childhood care and education sector in Ireland should be child centred. Both the core value statement and Bruce’s ten principles see others including parents, guardians and family as helping the child’s well being. References: Bruce T. (2005) Early Childhood Education (3rd ed.), London: Hodder & Stoughton. Department of Justice, Equality and Law Reform (2002) Quality Childcare and Lifelong Learning: Model Framework for Education, Training and Professional Development in the Early Childhood Care and Education Sector, Dublin: The Stationery Office

Essay The Great Gatsby

Essay The Great Gatsby Essay The Great Gatsby Brenda Yan, Nicole Miller, Jose Marquez, Lilli Spahn Lee Junior English Day 2 Period 1 2015 April 6 Gatsby, not so Great Many readers desire for their favorite books to become movies, although they should be careful what they wish for. The Great Gatsby (2013) is no doubt a fantastic film. However, it does not completely capture the essence of the original novel. Director Baz Luhrmann was not effective in recreating the feel and imagery of the iconic historical fiction written by F. Scott Fitzgerald. Luhrmann has a wonderful cast to physically represent each character, though the acting that is done may not have been what many who have read the book likely imagined. The setup of the film is too extravagant, and on par with the setup is the music. Furthermore, the film is historically inaccurate. The Great Gatsby (2013) , though a fantastic film, is dissatisfactory when compared with the novel. One attribute to the lack of effectiveness is on part of the direction of acting. For example, in the movie, Daisy Buchanan lacks a certain spark, an underlying pettiness that pushes her character forward. She is weak and emotional, where in the novel, she is always cheerful and thoughtless. Jay Gatsby may have been slightly over done, as well as Myrtle Wilson. Gatsby is presented too too rich and high class while Myrtle does not look like she lived in poverty. However, George Wilson, Jordan Baker, and especially Tom Buchanan are portrayed fairly accurately to the novel. Another example of poor directing is how Nick’s and Jordan’s casual romance is hardly ever shown. In fact, Jordan is barely mentioned and she showed only in parts that she is needed for the story to progress. In addition, one who has not read the book would not know that she plays golf, let alone know that she is an athlete. Characters that do not show up at all are Tom’s and Daisy’s daughter and Gatsby’s father. In the 1968 version of The Great Gatsby , the child has some interaction with her mother, and yet there is not a single mention of her in the 2013 film. One thing that is intelligently done is how Luhrmann frames Nick Carraway’s narration of the story. He introduces the film with a broken Nick who is working with a doctor in a mental institution. Throughout the film Nick talks about his story and Gatsby as the movie continues. Every so often the doctor intervenes, breaking the current scene, to ask a question of Nick. As the movie progresses, Nick writes down his memories and creates a book called The Great Gatsby , making it seem like the novel was written by Nick Carraway and not F. Scott Fitzgerald. Though brilliant, this is not how the original novel came to be, therefore not an effective interpretation. Luhrmann’s choice of music also drags the film down from its glory. His choice of music does not fit the context of

Makeup economic assignment Essay Example | Topics and Well Written Essays - 500 words

Makeup economic assignment - Essay Example The following is a household budget that illustrates how the student should allocate his income. The purpose of this projected monthly household budget is to ensure that the graduate avoids the risk of unexpected expenses such as enrolling for unpredicted courses. Since the graduate lives and works in Des Moines, IA, which is among the estates with high living standards, it is logic to budget for a housing and food cost of $14,000 and $4,000 respectively. In order to improve transport efficiency and convenience, the graduate should purchase a personal vehicle at the cost of $8,000 payable in monthly installments of $500. Therefore, the graduate must budget for the vehicle monthly insurance of $150. The vehicle will be necessary since it will enable the graduate to avoid transport inconveniences due to public transport means. In addition, the graduate should adopt a budget plan that will enable him repay the education loan. The above budget plan proposes a monthly amount of $800 to settle the total loan of $10,000 in a period of 12.5 months. The budget also proposes that the graduate should allocate a total of $2,000 for entertainment and recreation. According to the above monthly budget, the graduate should set a total of $500 and $50 for clothing and medical insurance cover respectively. Making payments for the medical insurance cover will enable the graduate to avoid paying huge amount of money when he or she is going through any medication. Moreover, it will be a nice decision for the graduate to look for means of investments. This will enable the graduate to increase his total monthly income, hence improving his or her living standards. Therefore, the above Monthly budget entails that the graduate should budget for monthly investments of $12,000 as a way of attracting extra income. The graduate shou ld also allocate some money for miscellaneous. This is for purchasing other essential things such as

How Does Nokia Continue to be Successful in The U.S. Market Essay

How Does Nokia Continue to be Successful in The U.S. Market - Essay Example The aim of this research presented in the essay is to analyze how Nokia continue to be successful in the United States Market. The onslaught of new cell phone brands from China and India is a strong factor prompting Nokia to be on its toes ready and eager to come up with more accessories and benefits for the Nokia cell phones. The public must now use a cell phone to get emails. One very popular cell phone is known as the Iphone which is being marketed by the this brand called Apple. Apple should be one of the hall of fame companies for coming up with the first computer. The old standard of sending messages is through the use of snail mail or the post office has declined because companies and individuals can communicate better and faster using the email and yahoo messenger or the new favorite of the crowed, Skyped chat. The researcher then presents some of the Nokia famous products and demonstrates the income statement of Nokia company, that shows that the company was very successful during the years 2005 to 2007. The researcher then concluds that Nokia continues to be successful in the United States market, mostly because the company continues to innovate by adding additional benefits of buying a cell phone. Conclusively, the researcher also mentiones that Nokia continues to be successful in the United States Market because of the strong advertising promotions that Nokia is willing to pay for. The returns of the advertising budget will include increased revenues, increased gross profit and increased net profits.